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Johann Wolfgang von Goethe has famously said, “The ideal of beauty is simplicity and tranquility.” Earth Tu Face, a sustainable skincare line, follows one simple equation, “Good for the earth = good for us.” Earth Tu Face bloomed in 2010 from an emerald green garden teeming with sweet apricot-toned Calendula, ruby red rose petals, and powdery plum-toned lavender. Earth Tu Face plants their seeds as locally as possible, with thirteen products being made by hand in their Concord apothecary. The skincare line is tended by four women, who seek to preserve the ideal of hand-picking flowers and gently laying them in bronzed baskets to then dry and powder. The women select plants that serve as BALMS- many have healing properties and restore, rejuvenate, and soothe skin, while making sure not to disturb animal habitats and unstable plant populations. The brand is thoughtful about every petal of the process from sourcing to packaging. Each product is packaged with biodegradable peanuts, acid-free paper printed with soy-based inks to avoid soil toxins, paper tape with plant-based starch adhesive, and plastic free paper stickers.
While one of the brand’s most popular blends is their Jasmine perfume, we tried their “Geranium + Vetiver Perfume.” The balm is individually poured in a shell compact with textured lines in coral, blushing pink, and pearly white hues. The shell carefully holds the buttery yellow balm in its golden clasp like an oyster holds its precious pearl. Just like a creamy white pearl grows to protect the fragile body of a shell, Earth Tu Face’s velvety balms are made to protect and heal our delicate bodies. We applied a small amount to our skin, and as if the scent is coming from deep in the ground’s roots, or at the surface of the sea, it is robust and hearty like Vetiver’s roots and at the same time wafts gently through the air as if on delicate geranium-scented winds. Vetiver, a perennial grass originating in India, has an earthy and balsamic fragrance as its oils are created from the plant’s roots. Geraniums, soft and sweet in nature, are native to South Africa and are now commonly associated with Swiss culture as the red florals rest on sandy brown stone balconies and wood window planters, warmly ushering passerbyers in.
Vetiver and Geranium both act as balms due to their healing properties. According to Earth Tu Face’s scent glossary, Vetiver “contains compounds that counteract the aging of the skin.” Vetiver oil also has regenerative and aromatherapy properties to heal wounds and relieve stress. Geranium oil is thought to reduce inflammation and soothe. Like laying on the ocean’s floor and being gently cradled and rocked by the waves’ sway, there is a groundedness and tranquility to the perfume. As the scent soaks in, it leaves your skin moisturized and effuses a heady fragrance that feels like it envelopes your body. The scent lasts a few hours and can be reapplied throughout the day. Due to the little amount needed, the balm will last us a long time. Earth Tu Face, with its simplicity and tranquility, is certainly the ideal of beauty.
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WORDS by Tessa Swantek
Geraniums, soft and sweet in nature, are native to South Africa and are now commonly associated with Swiss culture as the red florals rest on sandy brown stone balconies and wood window planters, warmly ushering passerbyers in.
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